WHO WE ARE?

SBEK (SAB EK) is more than jewelry. It is a movement. Inspired by Neem Karoli Baba’s words “love everyone, serve everyone, remember God”, our guiding principle is simple: हम सब एक (we are all one).

Our mascot and bearer of light, Arka, is the Prince of Light from Genoria. He has come to Earth to spread kindness in an age where compassion is fading. His half-brother, Verak, trapped by the Anunnaki, embodies darkness and destruction. The story of SBEK is the story of this eternal battle: light against darkness, seva against selfishness, connection against separation.

We are a brand of light. Every creation carries illumination, from the myth of Arka to our innovation of the Glow Form, India’s first glow-in-the-dark pendant that never fades. Our jewelry does not only shine, it spreads light.

OUR MISSION

Arka Ki Roshni

Each ARKA purchase fuels Arka’s mission to spread light across India. With every pendant, you do not just own beauty — you carry a vow.
 
Sab Ki Seva
 
When was the last time you truly listened to those who carry India on their shoulders?
Every month, SBEK gives, listens, and raises funds for everyday working people across India. 10% of every pendant directly supports these causes — making your purchase not just adornment, but action. Through you, seva continues.
 
Jewelry Made for India
 
What if every piece of jewelry also protected life?
Every design carries a cause. A flower for forests. A leaf for growth. A star for hope. A butterfly for fragile lives. A starfish for the ocean.
To wear one is to protect one. To buy one is to give back.
 
Our Responsibility
 
SBEK jewelry is crafted in 999 silver, finished in 18k gold plating, and set with CVD diamonds that do not harm the Earth. Every piece is created with integrity, sustainability, and the belief that beauty without responsibility is empty.
 
SBEK is not just adornment.
It is seva.
It is light.
It is jewelry that asks: What will you choose — to carry light, or to let it fade?
 
 
WHY WE DO IT
 
When was the last time you gave light to someone else’s life?
 
We exist to remind you that connection is life itself — with each other, with nature, with ourselves.
 
When you wear SBEK, you carry more than jewelry:
•A symbol that you acted when it mattered
•A proof that beauty can also serve
•A reminder that even the smallest act of light can change everything
 
Your pendant is not only a keepsake — it is a contribution. 10% of every piece directly supports causes that need you.
 
Those who know pain can spread the greatest joy. Those who choose service will never be forgotten.
 
That is why SBEK exists:
to make it simple to carry light, and to let every act of adornment become an act of seva.