WHO WE ARE?
SBEK (SAB EK) is more than jewelry. It is a movement. Inspired by Neem Karoli Baba’s words “love everyone, serve everyone, remember God”, our guiding principle is simple: हम सब एक (we are all one).
Our mascot and bearer of light, Arka, is the Prince of Light from Genoria. He has come to Earth to spread kindness in an age where compassion is fading. His half-brother, Verak, trapped by the Anunnaki, embodies darkness and destruction. The story of SBEK is the story of this eternal battle: light against darkness, seva against selfishness, connection against separation.
We are a brand of light. Every creation carries illumination, from the myth of Arka to our innovation of the Glow Form, India’s first glow-in-the-dark pendant that never fades. Our jewelry does not only shine, it spreads light.
OUR MISSION
Arka Ki Roshni
Sharing Arka’s light through pendants, joy, and purpose.
Sab Ki Seva
Jewelry as service. Each month we give, we listen, and we create pieces whose proceeds support everyday heroes.
Jewelry Made for India
Every design is tied to a cause. A flower supports forests, a leaf represents growth, a star carries hope, a butterfly protects fragile habitats, a starfish belongs to the ocean. Whatever you choose, your pendant supports the cause it represents.
Our Responsibility
SBEK jewelry is crafted in 999 silver, finished in 18k gold plating, and set with CVD diamonds that do not harm the Earth. Each creation is made with responsibility, sustainability, and integrity.
SBEK is not just adornment.
It is seva.
It is light.
It is jewelry that unites us, because in the end, हम सब एक.